Author: Clariza Nalam

UP Asian Institute of Tourism, Philippine Department of Tourism holds 1st National Conference on Tourism Governance

The University of the Philippines – Asian Institute of Tourism , Tourism Foundation Inc. and the  Philippine Department of Tourism  holds the  1st National Conference on Tourism Governance today at the SMX Mall of Asia, Pasay City,  with the theme “Sustainability and Inclusivity in Governance of  Tourism Destinations. The event is well-attended by  more than 500 participants from local government units all over the country, tourism officers from different regions and provinces, private stakeholders, and other tourism – related players.  In the said conference, Prof. Alfredo Pascual, UP President, advised the participants, thru Prof.Wendell Capili, that it is but an opportune time for this kind of conference to be held since we are all getting ready to cope with global standards as the ASEAN Economic integration will bring in in 2014.  He further stated that there is no doubt tourism plays an important role in helping out the country in terms of economic potentials. He reported that Jan – July 2013 brought 2.8M visitor arrivals, which is 11% growth from 2012; the tourism activities contributes 6% to the Philippine GDP, and this is expected to grow at 7.8% in 2014.  For growth to continue and harness the potentials of tourism and to achieve sustainable development, full cooperation from all levels – national government, local government units, academe, indigenous groups, local communities and private enterprises will definitely enhance all its objectives. In a keynote...

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New “Gang of Five” Transforms Travel Distribution in 2017

A new “gang of five” warrant airlines’ ongoing scrutiny in terms of distribution as presented by Henry Harteveldt, co-founder of Atmosphere Research Group, a respected travel industry think tank , in its report The Future of Airline Distribution – A Look Ahead to 2017. These five companies are: Concur, parent of the TripIt itinerary management tool, Apple, Facebook, Google, and Amazon — CAFGA for short.  Obviously none of the five are traditional airline distribution players. The study presents the following observations leading to the inevitable shift in distributions: The digital traveller is now in control and want more. “The world in...

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Prepare for Asia’s Booming Travel and Tourism Industry

Come 2015 , the ASEAN member states Brunei Darussalam, Cambodia, Indonesia, Lao PDR, Malaysia, Myanmar, Philippines, Singapore, Thailand and Vietnam will enter into an exciting period of development in its regional integration efforts. The ASEAN Economic Community (AEC) ,  the goal of regional economic integration shall be realized. AEC is envisioned that with the increasing liberalization, there will be no more barriers to the free flow of goods, services, investment capital and skilled labor. Tourism is expected to take off in the region more than ever before. To complement this, the ASEAN Tourism Strategic Plan 2011-2015 which is now on 80% of its implementation projects that : “By 2015, ASEAN will provide an increasing number of visitors to the region with authentic and diverse products, enhanced connectivity, a safe and secure environment, increased quality of services, while at the same time ensuring an increased quality of life and opportunities for residents through responsible and sustainable tourism development by working effectively with a wide range of stakeholders.” Being emphasized as an important element of this regional community integration, there is now increased awareness of the power of tourism as a tool for development and change. with improved infrastructures, tourism can  help deal with many poverty and social issues as well as act as a strong supporter of heritage and natural conservation.  In the recent launch of the World Travel and Tourism Council (WTTC) Summit in Korea ,...

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The Search is Over!

  Search for Digital Tourism Ambassador winners Announcing the winners of the Search for Digital Tourism Ambassador, a contest ran from April 9 – 29, 2013 aiming to recognize travel bloggers who focus on Philippine destinations. 1st  Prize goes to Maren Mae Ilagan of wheninmanila.com . Her blog post entries were about Vigan, Sagada and Cebu. 2nd Prize is for Rogelio Gabiano Jr. of pinoytravelfreak.com. His entries were about Cagbalete Island, Mauban, Quezon; how to travel cheap to El Nido, Palawan; and top 15 Philippine Beaches. 3rd Prize was of Jeffrey Rilles of travelingmorion.com. His entries were about his travels to Cantilan, Surigao del Sur, Siargao Island and his 7 supershots. The winners were chosen based on 40% social media reach using linktally , and 60% writing quality. Judges were : Ms. Janette Toral  – Digientrepreneur.com Mark Joseph Delgado – Sleek in the City Fleire Castro – Thirdteam.org The 1st prize winner will enjoy a 3days 2nights  Boracay accommodation , enjoying the Philippine best tourism destination while learning E-Commerce / Digital Marketing Project Planning / Review and joining the Digital Leader Boot Camp as conducted by the country’s top social media trainer, Ms. Janette Toral.  The 2nd prize winner will enjoy a 3days 2nights accommodation for 2 at Encenada Beach Resort.  Auniquely designed mug waits the 3rd prize winner. Thank you to all those who participated in this campaign. See you next Search!...

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Search for Digital Tourism Ambassador

Are you a passionate travel blogger? Your city or hometown’s loyal fan ? Or just a happy visitor in one of the Philippines’ 7,107 islands?  That just got carried away and has been posting any Philippine destination or tourism events?  Are your travel blog posts  turning you to be a walking DMO (destination marketing organization) ? Thanks to you! You have been contributing to the Philippine digital tourism efforts. Be recognized and be rewarded for the efforts. Be found as a  DIGITAL TOURISM AMBASSADOR. ABOUT THE SEARCH The Search for Digital Tourism Ambassador (DTA) is ran like a contest...

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